As an Adopstar Ad Ops apprentice, Hallie is required to communicate with clients about their requirements, both over email and via telephone. Her job involves scheduling advertising campaigns through our ad serving systems, reporting on campaign performance and optimising digital advertisements to ensure that KPIs (such as click-through rates and impression goals) are met. Over and above this, she is required to implement strategies to further increase advertising revenues. She also checks other team members’ work to ensure that it is completed to the highest standard, all while working as quickly and efficiently as possible to ensure that work is completed within the contracted turnaround times.

If you had met Hallie Downing on her first day as an Adopstar apprentice, you’d have met someone who was incredibly shy, to the point that she didn’t even want to answer the phone. Hallie’s style of leadership is greatly appreciated by her teammates. “In my experience, the best way to promote teamwork is to lead as a member of the team, rather than as a supervisor,” explains Hallie. “By showing your willingness to get stuck in and contributing to the work that needs to be done, you earn the respect of your teammates and foster a desire to work hard in everyone.”

Details of activities undertaken:

Hallie manages ad operations for her client. Thanks to the positive relationship that Hallie has built with this client, the workload that they give to Adopstar has increased exponentially. Together with her team, Hallie undertakes various ad operations tasks for her client, including creating, scheduling and optimising ad campaigns. She also works hard to ensure that other members of her team are equipped with the knowledge and skills that they need to do their jobs effectively.

Over and above this, she has proved herself to be an excellent mentor. Thanks to her intrinsic understanding of people and empathy, she has inspired an entire team to work together with little guidance or input from higher management.

Details of academic study:

Hallie has completed the following apprenticeships: Leadership and Management Level 2 Business Admin Level 3 Digital Marketing Level 3 She is also currently working towards her Level 3 Team Leader apprenticeship. Over and above this she has completed levels 2 and 3 in Mental Health First Aid. Contributions to business growth or development When Hallie first started working with this client, they had taken just a single contract. Thanks to Hallie’s work, they have now expanded this to six full-time contracts. This increase in workload equates to roughly £168,000 per year in revenue. How this experience will build the apprentice’s career? Hallie’s ultimate goal is to be the Managing Director of an ad operations company, and the experience she is getting during her apprenticeship is setting her up for this in a number of ways. Firstly, she is gaining the theoretical knowledge that she will need to succeed in her future role and simultaneously putting this knowledge into practice. Equally importantly, she is getting experience in being at the helm of a team, motivating people on a daily basis, problem-solving and honing her managerial skills.